http://www.72dpiintheshade.com Pop Art Design Team Fri, 28 Mar 2008 15:07:03 +0000 http://backend.userland.com/rss092 en Better solutions and better decisions about a particular problem at hand are best done in brainstorming sessions. What is brainstorming you ask? Well, it’s an individual or group problem-solving technique that requires the spontaneous, random, quirky, and sometimes outrageous contribution of ideas from a group…or from yourself. One is the loneliest ... http://www.72dpiintheshade.com/2007/07/20/life-liberty-and-the-pursuit-of-really-great-ideas/ Google Print Ads Now Used by 225 Newspapers Whole Foods CEO Is Caught Posting Anonymously to Financial Forums The Power of Graphs The Power of Animated Graphs User Research Can Produce Great Design Businessman Has Meltdown in Hotel Lobby An Effective Business Meeting http://www.72dpiintheshade.com/2007/07/18/links-from-around-the-web/ Search engine marketing and copywriting make uneasy allies. SEM means writing for a machine, for an equation, for a filter. Copywriting means expressing human desire, passion, creativity for people. Yet when you can combine the basics of search engine marketing with creative copywriting, your clients win. Big time. And I'll ... http://www.72dpiintheshade.com/2007/07/16/search-engine-marketing-sem-case-study-portland-beer-blog/ And now, an IM conversation between Dave and myself. Dave Selden: 10:11 very interesting article here: http://www.gladwell.com/2004/2004_09_06_a_ketchup.html Dave Selden: 10:11 I really like the "mind doesn't know what the tongue wants" part the fact that you can't design a universal ketchup and please people you have to design several ketchups that sub-groups can rally around Thom Schoenborn: 10:14 reading: "Try ... http://www.72dpiintheshade.com/2007/07/16/you-cant-please-all-the-people-all-the-time-and-heres-why/ Next week the Portland User Experience Group (PDXUX) will be having its July meeting. We have a group from Tektronix who has implemented a pilot project using Expression and will be presenting on their "Expression Experience". This includes, but is not limited to: Steps in the UXD Design Process Tips ... http://www.72dpiintheshade.com/2007/07/13/pdxux/ Hee. “Blook.” The top 10 most annoying web words: 1. Folksonomy 2. Blogosphere 3. Blog 4. Netiquette 5. Blook 6. Webinar 7. Vlog 8. Social network 9. Cookie 10. Wiki, podcast and avatar via MarketingCharts.com http://www.72dpiintheshade.com/2007/07/06/10-most-aggravating-web-terms/ I attended some event in which a group of Wieden+Kennedy dudes talked about a survey they'd done to prove the value of their creative. So they asked a bunch of media buyers and marketing folks what they thought NIKE's annual media spend was. The average guess was ridiculously higher than ... http://www.72dpiintheshade.com/2007/06/14/measuring-creative/ Raul is an Interactive Art Director from Brasil who has some pretty exciting personal work in his portfolio. I particularly love the pieces where collages photographs using really interesting vector masks. Go visit his site and file it under inspiration. http://www.72dpiintheshade.com/2007/06/13/raul-arantes/ A couple of Fridays ago I attended Forward07, an American Marketing Association conference on innovation and sustainability. I’ve attended a few conferences in the past year and none were as inspiring as this one. Huge thanks to all the folks who helped pull this one together. The Challenge Ray Anderson, CEO ... http://www.72dpiintheshade.com/2007/06/11/forward-07/ Older. But funny. Via Geist http://www.72dpiintheshade.com/2007/05/22/lesser-known-proofing-marks/