Pop Art Launches Two New Freightliner Trucks Sites
Pop Art has launched two sites that we’re really excited about, Visit Cascadia and Drive Cascadia to promote the launch of a groundbreaking new truck, the Freightliner Cascadia™.
Visit Cascadia
Visit Cascadia is a tourism site for a fictional town called Cascadia. Imagine the perfect trucktopia that inspired by the features and benefits of their official truck, the Freightliner Cascadia™. In Cascadia, you can drive on North America’s smoothest pavement, go swimming in the world’s largest cupholder, or even cheer on the state champion truck-kart team. Visit the explore page to help you plan your visit with the interactive map. Head to Silver Dollar Drive-In Theater where you only pay 5 bucks per cab and trucks under 35,000 GVW get in free. While you are visiting, fill your belly at the Weigh Station and back your truck up to the Cab-Inn for a good night’s sleep. There’s a ton of fun to be had exploring the site, so head on over and send some postcards to your friends.
The team for Visit Cascadia was Ben Fogarty, Thom Schoenborn, Stephen Braitsch, Ryan Parr, Christina Gonzalez, Kelly White, Justin Garrity, Ben Waldron, Christi Stahl, Marci Marshall, Dave Selden and Chris Tacy. Meris Brown from Fancypants Design did some amazing illustration work on the city in the header of the homepage and the map in the explore page.
Go to Visit Cascadia›
Drive Cascadia
The launch of a new truck presented itself as an opportunity to really try something new on the Freightliner Trucks site. The team brought the content alive and gave the truck a visual presence and personality that lives up to the truck’s promise. The site walks you through an extensive tour that highlights the benefits of the truck that illustrates Freightliner Trucks’ drive to develop a truck that answers the needs and wants of their customers (fuel economy, uptime, performance, comfort, and safety).
The team for Drive Cascadia was Dave Selden, Thom Schoenborn, Stephen Braitsch, Ryan Parr, Christina Gonzalez, Kelly White, Justin Garrity, Ben Waldron, Christi Stahl, Marci Marshall, Ben Fogarty and Chris Tacy. The 3D Truck is a project by The New Group.
Go to Drive Cascadia›
I just spent the last four hours browsing both of these sites. You folks did a fantastic job with the Drive Cascadia site in particular. Thanks to that site design, I was able to get a real idea of what it will be like when my Company starts buying the truck for all of us drivers. Thats Right, I’m a Truck Driver. Again, Thanks for putting your best into it.
Comment by David Berg — November 18, 2007 @ 1:39 pm