Apparently, that intersection is called Helio. Take special note of the wet floor rollovers. Great attention to detail in the animation, very crisp and with that special bounce.

The copy is great, sophisticated and smart, but short enough for the attention span of a 15-year old. Not dumbed down, not trying to be cool (This phone is off the hook!), but short, sweet (like tasty), and sweet (like really well done).

The design is great, too, taking a page from Apple’s glossy, spare, coffee-table-sized book. Love the HUGE billboard area at the top, too.