This is the most amazing thing I have ever seen.

I enjoy the new Snapple ad campaign of “Return the Favor” where after someone says some nice things about Snapple, Snapple returns the favor.

snapple commercials

Designers make it hard. In some respects, I agree with this piece - we’ve all seen that kind of treatment. David Carson, while revolutionary, wasn’t a great communicator. But the concept, the concept, the thesis statement, it’s important. Not so important that it overwhelms the point, but important enough to take a few liberties here and there. Right?

Apparently, ad campaign sites are where the money and creative freedom are. Noted.

Industrial design, almost all, but nevertheless really innovative ideas and re-thinking of common objects.

I really want these shoes.

Check out this photo gallery featuring the collection of a New York City man who has been collecting paper coffee cups.

Today’s word is IDENTITY. Brought to you by the letter B.

Next time you do a logo, read this article. I think it applies to more than just logos, as well - I think the more you learn about a client (whether through a formal checklist or drinks over dinner), the better the work will be.

Dave

Wonder if there will be a free pile?

If you ever need inspiration for a logo….there’s always the SWOOSH!